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1 x Soft...$2,100.00 -
1 x Soft...$2,100.00 -
1 x Consumer...$2,650.00 -
1 x Soft...$2,100.00 -
1 x North and...$1,325.00
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Overall, Denmark's soft drinks industry was significantly impacted by the COVID-19 pandemic during 2020. The most notable impact of the pandemic was the dramatic decline seen in on-trade sales over the course of the year, which was mainly due to the requirement for all consumer foodservice outlets to remain closed during the quarantine lockdown that was in effect between the middle of March and the middle of May. With all bars, pubs, cafes, restaurants and fast food outlets taken out of the equa...
Euromonitor International's Soft Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in Denmark
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Corporate social responsibility emerges as a major marketing strategy
Unrealised foodservice demand shifts towards the retail channel
The COVID-19 situation sharpens the focus on health and wellness
RECOVERY AND OPPORTUNITIES
The shift towards low calorie options expected to accelerate
Shift towards e-commerce expected to continue building
Diminished cross-border trade due to travel restrictions likely to remain influential
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 43 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 44 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 45 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 46 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 47 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 48 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 49 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 50 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 51 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 53 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Focus on health and wellness motivates organic juice start-up
Deposit and return scheme is launched, influencing sales of juice
Diminished demand presents opportunities for corporate social responsibility
RECOVERY AND OPPORTUNITIES
Sales recovery set to depend on how quickly Denmark can recover from COVID-19
Shift towards e-commerce likely to become a permanent trend
Inevitable return to cross-border shopping likely to put pressure on retail sales
CATEGORY DATA
Table 54 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 55 Off-trade Sales of Juice by Category: Value 2015-2020 Table 56 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 57 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 58 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 59 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 60 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 61 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 63 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 64 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 66 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
High per capita sales and inelastic demand defining characteristics of bottled water
COVID-19 reverses shift towards the public water fountains as drinking water source
Alternative packaging formats emerge in response to anti-packaging challenges
RECOVERY AND OPPORTUNITIES
Functional/fortified bottled water is poised to emerge strongly
Long-term shift towards homeworking likely to suppress demand for bottled water
On-trade sales set to recover as the foodservice industry reopens
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 70 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Closure of exercise facilities during the quarantine lockdown hits sports drinks sales
COVID-19 inspires changes in the exercise routines of Danish people
Cross-border sales dry up due to the closure of Denmark's borders
RECOVERY AND OPPORTUNITIES
No major shift towards e-commerce slates for sports drinks over the forecast period
Concerns over high sugar content of sports drinks could suppress demand
Uncertain economic environment and high unemployment likely to suppress demand
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 82 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Coca-Cola Energy succeeds despite the tough trading environment during 2020
Demand for energy drinks centred on relatively few older consumers
The disappearance of the cross-border trade in energy drinks boosts growth
RECOVERY AND OPPORTUNITIES
Marketing promotions and new launches likely to be seen in response to COVID-19
Sales set to remain focused on loyal core consumers as economic woe bites
Unfavourable image and potential ban on sales to children potentially problematic
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 94 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Rising importance of health and wellness spurs new launches
Ribena makes its first new launch in concentrates in Denmark in 70 years
Demand shifts towards lower-priced products
RECOVERY AND OPPORTUNITIES
Recovery of cross-border shopping trips to Germany a potential drag on sales
Fortification likely to come to the fore as the importance of health and wellness rises
Shift towards working from home likely to support demand for liquid concentrates
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 107 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 109 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 110 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 111 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 112 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 113 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 114 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 115 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 116 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 118 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 119 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 120 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Off-trade sales of RTD tea benefit from unavailability of cross-border shopping trips
Lockdown comes to an end just in time to coincide with the start of RTD tea season
The adverse economic environment spurs growth in sales of private label RTD tea
RECOVERY AND OPPORTUNITIES
On-trade sales set to rebound immediately, followed by a robust performance
E-commerce set to remain a marginal channel for the distribution of RTD tea
Impending launch of alcoholic RTD tea set to spur growth in non-alcoholic RTD tea
CATEGORY DATA
Table 121 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 122 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 123 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 124 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 125 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 126 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 127 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 128 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 129 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 130 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 131 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 133 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Positive growth for RTD coffee, although growth rates are significantly curtailed
Social distancing and home seclusion count against impulse buying of RTD coffee
The premium status of RTD coffee makes a shift towards private label unlikely
RECOVERY AND OPPORTUNITIES
A more muted performance expected for RTD coffee despite ongoing positive growth
Long-term shift towards working from home expected to suppress sales growth
Cross-border shopping and e-commerce unlikely to influence sales of RTD coffee
CATEGORY DATA
Table 134 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 135 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 136 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 137 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 138 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 139 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 140 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 141 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 142 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 143 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 144 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 145 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025