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COVID-19 had a huge impact on soft drinks in Hong Kong in 2020, with both foodservice and retail volume sales recording a significant decline. In foodservice, soft drinks experienced a substantial loss due to a number of measures to fight the virus imposed by the Hong Kong government. In order to comply with the lockdown measures, on-trade outlets including cafeterias and restaurants were forced to reduce their business hours for eating-in and even close at the height of the local outbreak in Ma...
Euromonitor International's Soft Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in Hong Kong, China
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
On-trade closures and decline in on-the-go consumption due to COVID-19 impact carbonates in 2020
COVID-19 causes a rethink in channel and usage occasion strategy
New product innovation to continuously bring novelty to consumers
RECOVERY AND OPPORTUNITIES
Demand for overall carbonates is set to be sluggish
Importance of off-trade is expected to grow
Reduced sugar/sugar free options and tonic water will continue to gain traction
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Juice sales drop due to on-trade closures and stay-at-home trend in 2020
Healthy and organic products growth with rising consumer health and wellness concerns
Coconut water continues to slump as demand, supply and trade are impeded by COVID-19
RECOVERY AND OPPORTUNITIES
Overall demand for juice is set to be sluggish
Importance of off-trade channels is expected to grow
Healthy and organic products to fly high
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 54 Off-trade Sales of Juice by Category: Value 2015-2020 Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 56 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 57 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 58 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 59 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 60 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 61 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 62 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 63 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 64 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 65 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 66 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 67 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 measures lead to significant decline for bottled water in 2020
COVID-19 results in a channel shift from foodservice to retail
Flavoured and carbonated bottled water gain traction
RECOVERY AND OPPORTUNITIES
Bottled water likely to recover as the health and wellness trend continues to develop
Importance of off-trade channels is expected to grow
Sustainability a growing concern
CATEGORY DATA
Table 68 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 69 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 70 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 71 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 72 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 73 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 74 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 75 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 76 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 77 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 78 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 reduces workout occasions and, consequently, sports drinks sales
Marketing campaigns help sustain consumer interest in the category
Emergence of low and zero sugar options
RECOVERY AND OPPORTUNITIES
Sports drinks set to recover as the health and wellness continues to develop
Digital marketing to continue gaining momentum
Low and zero sugar options to support overall sports drinks
CATEGORY DATA
Table 80 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 81 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 82 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 83 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 84 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 85 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 86 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 87 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 88 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 89 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 90 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 91 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Energy drinks plummets in 2020 with on-trade closures and more time spent at home due to COVID-19
Red Bull gains share despite a loss in actual terms
Zero and reduced sugar options continue to thrive
RECOVERY AND OPPORTUNITIES
Energy drinks likely to recover as demand is strong and the category is still new
Distribution and marketing strategy revamp matter for recovery
No new players are expected to enter the market
CATEGORY DATA
Table 92 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 93 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 94 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 95 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 96 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 98 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 99 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 100 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 101 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 102 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 103 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Concentrates grows thanks to the stay-at-home trend under COVID-19
Liquid concentrates remains dominant
Powder concentrates gets a boost in 2020
RECOVERY AND OPPORTUNITIES
Demand for concentrates set to be sluggish with a consumer switch to juice and flavoured bottled water
Vinegar-based drinks to remain popular
Power concentrates expected to decline due to a shift to convenient RTD beverages
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 104 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 105 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 106 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 107 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 108 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 109 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020 Table 110 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 111 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 112 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 113 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 114 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 115 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 116 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 117 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 118 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 119 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 120 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 121 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
RTD tea declines due to on-trade closures and reduce impulse purchases due to COVID-19
Functionality becomes an increasing criterion for RTD tea choices
Manufacturers retain sweetened options, while developing unsweetened tea
RECOVERY AND OPPORTUNITIES
RTD tea to recover as it is a healthier alternative to carbonates and juice
On-the-go consumption will remain the growth focus for RTD tea
Functional and unsweetened tea will remain the NPD focus
CATEGORY DATA
Table 122 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 123 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 124 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 125 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 126 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 127 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 128 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 129 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 130 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 131 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 132 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 133 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 134 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
RTD coffee decline in 2020 is limited due to negligible foodservice presence
Nestle Hong Kong records share growth thanks to innovation
Growing presence of smaller, imported brands
RECOVERY AND OPPORTUNITIES
RTD coffee set to record growth as impulse purchases resume following the relaxation of COVID-19 measures
Importance of at-home consumption and off-trade channels is expected to grow
Zero and reduced sugar options set to gain momentum
CATEGORY DATA
Table 135 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 136 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 137 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 138 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 139 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 141 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 142 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 143 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 144 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 145 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 146 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Asian speciality drinks plummets with store closures and more time spent at home due to COVID-19 in 2020
Hung Fook Tong turned to collaboration and marketing campaigns to strengthen its position
E-commerce gains popularity due to the stay-at-home trend in 2020
RECOVERY AND OPPORTUNITIES
Asian speciality drinks to benefit from rising health and wellness trend
Product innovation will continue to drive the category
Online-to-offline (O2O) integration will remain crucial for product distribution
CATEGORY DATA
Table 147 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020 Table 148 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020 Table 149 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020 Table 150 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020 Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020 Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020 Table 153 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020 Table 154 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020 Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025 Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025 Table 157 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025 Table 158 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025