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Soft Drinks in the Netherlands

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Description

The COVID-19 crisis has had a major impact across the Dutch soft drinks market in 2020. The most marked effect has been the dramatic decline in on-trade sales due to the fact that foodservice has been either closed or operating under the reduced capacities necessary to maintain social distancing for most of the year. In combination with a rise in at-home consumption due to school closures, an increase in remote working and government advice to stay at home, this has contributed to strong increas...

Euromonitor International's Soft Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: SDNL

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025

CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in the Netherlands

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

On-trade sales hit hard by measures to contain COVID-19

Health and wellness trend exerts a growing influence

Leading brand manufacturers increase share

RECOVERY AND OPPORTUNITIES

Health and wellness trend continues to pose significant challenge

Growing onus on generating value

Potential for the development of carbonates targeting adults

CATEGORY DATA

Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 43 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 44 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 45 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 46 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 47 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 48 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 49 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 50 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 51 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 53 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Reconstituted juice sees upturn during the COVID-19 crisis

High sugar content remains an issue for juice

Leader responds quickly to evolving health-conscious demand during the COVID-19 crisis

RECOVERY AND OPPORTUNITIES

Concerns about sugar set to lead to further decline

COVID-19 potentially opens the way for fortified/functional juice

Outlook particularly poor for juice targeting children

CATEGORY DATA

Table 54 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 55 Off-trade Sales of Juice by Category: Value 2015-2020 Table 56 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 57 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 58 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 59 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 60 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 61 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 63 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 64 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 66 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Mixed fortunes in off-trade

Heat and health boost sales

Leading players build on competitive advantages

RECOVERY AND OPPORTUNITIES

Positive outlook, but challenges emerging in both off-trade and on-trade

Increasing manufacturer investment

Strong growth expected for flavoured bottled water

CATEGORY DATA

Table 69 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 70 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sports drinks suffers from changing consumer attitudes

Consumers shift to outdoor sports and exercise

Coca-Cola Enterprises consolidates lead as it looks beyond carbonates

RECOVERY AND OPPORTUNITIES

Increasing consumer emphasis on health and wellness presents a major challenge

Growing threat from rival products

Potential in focus on more diverse functionality

CATEGORY DATA

Table 81 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 82 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Off-trade growth offsets on-trade decline in 2020

Shift in character of retail demand

Red Bull maintains share growth as it responds quickly to the COVID-19 crisis

RECOVERY AND OPPORTUNITIES

Growth opportunities, but there is likely to be a shift in the nature of demand

Reduced sugar energy drinks to gain share

Challenges ahead

CATEGORY DATA

Table 93 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 94 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Off-trade sales bolstered by stockpiling and school closures

Reduced sugar products unable to fully compensate for consumer sugar concerns

HJ Heinz looks to build consumption amongst adult consumers

RECOVERY AND OPPORTUNITIES

Reduced sugar products to gain share, but health trend presents significant challenges

Major players investing in category development

Economic uncertainty may bolster demand for liquid concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 107 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 109 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 110 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 111 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 112 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 113 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 114 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 115 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Significant off-trade growth in 2020

Growing emphasis on natural positioning

Major players driving category growth

RECOVERY AND OPPORTUNITIES

Opportunities for exploring new flavours and ingredients

Increasing quality

Major players investing in RTD tea

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 121 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growth slows in 2020

Continued expansion despite calorie content

Major new players target RTD coffee

RECOVERY AND OPPORTUNITIES

Continued growth as RTD coffee enters next stage of development

Expanded distribution set to play a key role in category development

RTD coffee expected to see significant expansion of the offer

CATEGORY DATA

Table 133 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 134 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Little impact from COVID-19 crisis

Reliant on specific consumer groups

Limited investment in innovation and marketing

RECOVERY AND OPPORTUNITIES

Category expected to remain niche, but possibility of benefiting from interest in novel flavours and ingredients

CATEGORY DATA

Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020 Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020 Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020 Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020 Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020 Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020 Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020 Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020 Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025 Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025 Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025 Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025